The line-up for UK’s celebrity edition of The Traitors has finally been revealed – with enough star power to rival Graham Norton’s chat show sofa.

Tom Daley, Joe Marler and Clare Balding

Sports people will likely make good faithfuls, says Masterson, as strong physical types tend to do better in most of the challenges and can also both lead and motivate the rest of the group. They are also usually goal-driven and able to handle pressure.

“They are quite different personalities in this group, and I’m interested to see how it might play out,” says Masterson.

“Clare Balding is very practical and pragmatic, but we have also seen her emotional side on TV recently”.

She feels Tom Daley, and to a lesser extent Balding, could well be “golden retriever types” – loyal and supportive – whereas rugby star Joe Marler may be less likely to want to talk things through.

As for the in-built competitive edge, she says success depends on whether they can “play as a team rather than against each other.”

Nick Mohammad, Mark Bonnar, Tameka Empson, Ruth Codd, Celia Imrie

Actors, like comics, may also face distrust depending on how much their castmates expect them to be naturally deceptive.

However, among the group of actors, there is a good mix of ages, types of acting and levels of fame – from soap star Tameka Empson to established film names like Mark Bonnar and Celia Imrie. This could “balance out this superficial disadvantage” by muddying the threat level, says Masterson.

She says cast members with lesser-known personalities, like Ruth Codd and Nick Mohammed, might be harder to read.

David Olusoga, Niko Omilana and Kate Garraway

Presenters like Kate Garraway will be used to live interactions, giving them a potential advantage at the roundtable, notes Masterson.

Historian David Olusoga, as a heavyweight intellect, will likely face the same preconception struggle as Fry, she says.

Masterson also adds that quiet people can struggle to go the distance on the show, as they can either be perceived as threatening or unsupportive by the group.

But the show’s history has shown this isn’t always the case. Last year’s contestant Francesca was hardly visible in the first few episodes, even prompting memes about her supposed irrelevancy, before growing into the show and making it to the final.

One dark horse is YouTube prankster Niko Omilana, says author Eloise Skinner, who holds a diploma in psychotherapy.

His career in social media and online content might offer an edge in the game, as someone fluent in an online world that is hyper-aware of perception.